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Experience

The full work history.

The complete detail behind each role — results, responsibilities, and the tools and methods used to deliver them.

Cox Automotive Inc. logo

Cox Automotive Inc.

Dallas–Fort Worth MetroplexOne of the world's largest automotive technology and services companies, home to Autotrader, Kelley Blue Book, Dealer.com, and HomeNet.

Product Operations Manager – Managed Services

May 2021April 2026

ResultAs Product Manager for WOMS — a custom-built CRM serving 200 fulfillment users — drove a 25% increase in monthly Managed Services client deliverable output (SEO, website creative, copywriting, and landing pages) across the digital marketing organization.

  • Owned the full WOMS product lifecycle — vision, roadmap, discovery, requirements, release, and adoption — across multiple business units.
  • Stood up the KPI framework (cycle time, rework volume, throughput) that drove roadmap prioritization and the measured gains in deliverable output.
  • Automated fulfillment workflows with the Power Platform (model-driven apps, Dataverse, Power Automate) and Salesforce Lightning, cutting manual effort and lifting throughput.
  • Led customer discovery through user interviews, workflow analysis, and cross-business-unit sessions to validate assumptions and prioritize high-impact product opportunities.
  • Translated stakeholder input into structured product requirements — epics, features, user stories, and acceptance criteria — serving as the bridge between business teams and engineering.
  • Owned sprint planning, backlog refinement, and iteration structuring, maintaining a sequenced backlog aligned to roadmap milestones and release targets.
  • Designed and executed QA test scenarios; led UAT cycles, coordinated tester assignments, captured defects, and validated release readiness before production deployment.
  • Standardized onboarding, training, and adoption workflows across SEO, HomeNet, AMP, and Autotrader business units, driving consistent platform engagement across the organization.
  • Product Management
  • Power Platform
  • Dataverse
  • Power Automate
  • Salesforce Lightning
  • Discovery
  • KPI Frameworks
  • UAT / QA

Sr. Technical Project Manager – OEM

Mar 2017May 2021

ResultCreated repeatable “fast-track” processes that compressed delivery timelines across 8 OEM brands, consistently landing programs ahead of schedule and under budget while controlling scope and risk.

  • Engineered “fast-track” delivery processes that compressed cycle time and let programs ship ahead of schedule.
  • Owned scope, schedule, and budget across 8 global OEM brands — Audi, Ford, Lincoln, Genesis, Hyundai, Toyota, Lexus, and Honda — building WBS, baselines, and risk strategies that kept projects under budget.
  • Managed the full project lifecycle for platform upgrades, rebranding, product add-ons, and workflow automation.
  • Forecasted implementation output, team capacity, and KPI performance to support portfolio-level planning.
  • Delivered consistent stakeholder communication through work performance reports, stand-ups, portfolio reviews, and automated reporting.
  • Hardened PMO governance with standardized processes, templates, and lessons-learned that lowered the cost of future programs.
  • Program Management
  • OEM Platforms
  • Scope / Schedule / Budget
  • WBS & Baselines
  • Risk Management
  • PMO Governance
Dealertrack / Dealer.com logo

Dealertrack / Dealer.com

Dallas–Fort Worth MetroplexLeading provider of dealership websites, digital marketing, and DMS software (now part of Cox Automotive).

Sr. Production Project Manager

Nov 2014Feb 2017

ResultLed a team of Implementation Project Managers to reliable, on-time delivery of Ford Motor Company websites at production scale.

  • Led a team of Implementation Project Managers delivering Ford Motor Company websites.
  • Managed production workflow, delegated builds, and ensured on-time delivery of high-quality sites.
  • Forecasted output, set monthly team goals, and tracked KPIs for leadership reporting.
  • Resolved escalations, removed bottlenecks, improved processes, and facilitated daily Scrum and cross-team communication.
  • Team Leadership
  • Production Management
  • Forecasting
  • KPIs
  • Scrum Facilitation

Sr. Branding Specialist

May 2012Nov 2014

ResultDirected creative and technical onboarding for new dealership clients, from branding strategy through hands-on implementation.

  • Directed creative and technical onboarding for new dealership clients; developed branding strategies, creative briefs, and website mockups.
  • Implemented assets hands-on using HTML, CSS, and JavaScript; performed QA, proofreading, and content validation.
  • Advised clients on SEO/SEM opportunities and ensured compliance with Ford/Lincoln brand standards.
  • Managed revisions, asset collection, deadlines, and cross-department coordination.
  • Branding Strategy
  • Creative Direction
  • HTML / CSS / JS
  • QA
  • SEO / SEM
ClickMotive logo

ClickMotive

Dallas–Fort Worth MetroplexAutomotive digital marketing and website platform provider serving OEM dealer programs.

Digital Advisor / Account Executive

May 2010May 2012

ResultSustained release and support operations across 250+ Toyota dealership websites under the Enterprise Toyota GSM Program.

  • Supported 250+ Toyota dealership websites under the Enterprise Toyota GSM Program.
  • Led daily escalation and training calls with GSM support teams; conducted monthly performance reviews with MAG/VIP dealers.
  • Coordinated platform releases, bug prioritization, and escalations with Dev/Engineering.
  • Trained and onboarded new hires on platform functionality and support processes.
  • Account Management
  • Escalation Management
  • Release Coordination
  • Training & Onboarding